PROFESSIONAL SUMMARY:
Technical leader with a history of creating award-winning products. Experience with life cycle of both online and packaged software. Well-organized quick learner with excellent communication and leadership.

TECHNICAL ACHIEVEMENTS:
- Architected the leading music personalization system (Java, J2EE, Oracle)
- Developed the Manufacturing DSS used by Cisco Systems and its supply chain (Oracle,Perl,Java)
- Developed world's first workflow system for the Web (C++, C, Java, MS SQL)
- Developed world's fastest XML parser for Java
- Proprietary advancements in consumer demand management

EXPERIENCE:

2004 - Present	DemandTec, Inc., San Carlos, CA
Senior Scientist	Leads Consumer Intelligence initiative to help retailers focus on key consumer segments. Mostly hands-on role includes adapting and implementing algorithms in Java, as well as development of a Java data flow engine to help process terabytes of data efficiently. Assists econometrics experts in turning predictive modeling algorithms into enterprise software. Advances engineering best practices through example, evangelizing, and new tools. Introduced Clover, CruiseControl, and code analysis tools to development process. Set unit testing standards. Introduced agile development to key application team, which is now successfully using it to release in 6-week cycles.
2003 - 2004	QRS, Inc., Richmond, CA
Data Architect	Technical leader of 65-member engineering team. Responsible for technical vision of database and J2EE-based server architecture across multiple products, for the leader in B2B enterprise software for the apparel industry. Developed short- and long-term technical roadmaps, wrote white papers, developed architectures and designs, and provided mentoring and extreme programming coaching. Primary focus involved re-architecting hosted and shipped legacy applications into modern software using J2EE, Oracle, XML, AS2, JMS, replication software, and other technologies, transparent to customers. QRS solutions include global data synchronization, EDI and e-commerce, and supply chain management for the retail industry.
2001 - 2002	BlueCast, Fremont, CA
Consultant	Application development using Java EJB, JSP, Weblogic, and Oracle in a Linux environment. Prototyping using Java Web Services Developer Pack and Java Data Objects.
2000 - 2001	MoodLogic, San Francisco, CA
Chief Architect	Managed Engineering and IT depts. Established and hired three-member IT team. Expanded engineering team from five to twenty-five people. Prior to establishing IT team, performed database, network, and system administration. Led design and development of music personalization system and world's largest music metadata database. Coverage by CNN, WSJ, Wired, CNET, others. Designed metadata collection system, data warehouse and OLTP engine, and created web services infrastructure. Collected data from music industry sources and 20,000 music fans and professionals using collaborative filtering and other statistical methods. Developed world's fastest XML parser written in Java.
1996 - 2000	Cisco Systems, San Jose, CA
Software Architect (consultant)	Technical lead of 4-member team. Created Cisco's manufacturing data warehouse, used by Cisco and its entire supply chain to monitor all of Cisco's testing and manufacturing. Web-based reporting and reliability analysis tool, used by technicians, managers, and VPs throughout Cisco and its supply chain for quality monitoring, test design, and capacity planning. Designed and developed Web site analysis system for the world's largest e-commerce site. Web-based reporting tool for Cisco's internal and external sites and e-commerce applications. Developed with Perl, Viador, and a large Oracle database (VLDB). Developed "direct fulfillment" analysis tool, combining shipment, revenue, MRP, and test data into a Web tool aiding VP and schedulers to manage direct shipping efforts.
1996	Radford Associates, San Jose, CA
Consultant	Developed Web-based benefits enrollment system for Sybase. Application led user through benefits enrollment options, then uploaded selections directly to health provider databases.
1994 - 1996	Action Technologies, Alameda, CA
Lead Developer	Engineering lead for Metro, the world's first workflow system for the Web and among the first enterprise software and rapid development environments for Netscape's Web server. Mentioned in PC Week, Web Week, others. Led a six-member team through two releases. Prototyping and development support to system integrators. Developed support call tracking system.
1995 - 1996	Internet Business Directory Int'l, Sacramento, CA
Consultant (pt. time)	Designed and developed Internet Yellow Pages searchable directory. SQL Server database accessed and administered through the Web. Developed dynamically generated HTML pages and SQL calls using CGI, NSAPI, and WebDBC.
1994	800-Software, Richmond, CA
Sr. Support Engineer	Lotus Notes system administrator and programmer. Developed technical support knowledgebase, account profiles database, discussion database, and macros for database migration and other purposes. Support for premium customers on server products.
1993	Yuval Oren Consulting, El Cerrito, CA
Owner	Consultant for musical arrangers and composers. Designed complete music development systems, including PC and Mac hardware, music software, keyboard synthesizers, printers. Sold and installed equipment, and trained users.

EDUCATION:

1990 - 1993	University of California at Berkeley
Comp. Sci. / Music	Modular and object-oriented programming, data structures, search algorithms, portable coding, linear algebra, discreet math. C and C++ under BSD, SunOS, and DGUX UNIX.